Watching an advert that has Joe Pesci or Ice-T in it is very confusing.
We've got a certain media psyche that we share these days.
The parameters have been established since our infancy (this excludes old people [luckily for them]).
Though we're not immediately aware of them, our subconscious understands and teeters on these very rules.
Joe Pesci's presence in a Snickers commercial bends those rules to the threat of breaking.
Seeing Ice-T in a Coors commercial is like seeing your Gym teacher buying groceries.
You feel like addressing them directly, saying:
"What are you doing here?
This is beyond the universe that I'm willing to accept you in.
You don't belong in this place at this time."
Unless it's the super bowl and you are Shatner, stick to the places you're supposed to find yourselves in, celebrities.
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